Enable browser notifications to stay up to date with all the Alpha Universe Updates! It’s special. Sony has announced that they are opening up their flagship “Kando Trip” photography experience to public applications. The booth was well-staffed and well-stocked with a huge range of Sony cameras and lenses, including the new Sony a7R IV.Sponsors included B&H Photo, Vitec Group (Manfrotto, Gitzo, LowePro and more), Rotolight, Think Tank, Breakthrough Photography and many others.
Ruh-roh. Create your profile to get all your Alpha Program notifications in one convenient location. A wide-but-not-tall histogram that had âtellsâ at each end to show you that youâve hit black (0,0,0, or a settable value) or saturation (255,255,255 or a settable value)?
Indeed, then Sony CEO Kazuo Hirai’s definition was quite different when he presented the term: "Kando translates to mean emotional involvement. I have to admit that Iâve probably paid less attention to that program than I should have. I think of a time bumping into an Alpha Collective member who admired my lens. As we wove deeper and deeper into the product, I was introduced to a feature I didnât know existed in Capture One. And boy, Sony appears to use Kando as a three-pronged event.
It seems clear to me that Sony is doing at least some of their selection process based upon how well the things people heard, learned, felt, or experienced at Kando 2.0 would be amplified out into the far reaches of the Web. Thatâs a nice touch, though not perfectly executed.
Some of the key personnel manning the booths at the exhibition.
Oh, wait, I was supposed to do a lecture on field workflow at B&H the following week. In Japanese culture this way of thinking is called Kando, meaning to move people emotionally or as Hirai puts it, giving people the wow factor - something Sony had forgotten about in recent years. Sony employees and managers were first to arrive, and there were activities scheduled around company things. The hospitality is top-notch and the sense of community, with access to pro photographers and educators, makes for a truly unique experience. Fun, fascinating, fervent, festive, and fruitful. Which turned out to be a good choice, as a couple of times it gave me angles that others werenât getting sitting back from the water with their longer 100-400mm lenses. What if I were dragging my right thumb on the LCD to position focus, but if I pressed and held the lens function button Iâd immediately get a Focus HUD centered where my thumb was: now move my thumb up to set AF-S/AF-A/AF-C, or left to set AF/MF, or right to set Area Mode, or down to set Eye/Face detect functions. People no longer buy simply for function, but for meaning, and brands are often used to reflect their identity.