Adidas Reebok merger case study pdf

Reebok is considered to be the oldest company of this type, because it produces sportswear since the end of the 19th century. The case presents the rationale behind the decision to merge. Adidas on its turn is a quite younger company and it appeared in […]

So on a corporate level s trategy, Adidas has the forward integration, & related horizontal integration.

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The Merger 1) – On August 03, 2005, Adidas-Salomon Announced acquisition of Reebok International Limited for $3.8 billon.

0000094125 00000 n It describes the recent trends and studies the ongoing merger in the sporting goods Industry. 0000000792 00000 n %PDF-1.2 %�� 0000044014 00000 n 2) – The share price of Adidas increased by 7.4% , while Reebok’s share price increase 30%. In particular, the case study examines the brand positioning of Adidas and Reebok before and after the acquisition as well as the related challenges. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 6(1)(b) NON-OPPOSITION Date: 24/01/2006 In electronic form on the EUR-Lex website under document number 32006M3942 And in 2005 Adidas group acquired its rival in the fitness products Reebok. » The recent trends and structure facing the sporting goods industryAdidas-Salomon AG, Reebok International Limited, Nike International Inc., Mergers and Acquisitions (M&As), US, Germany Federal Trade Commission, Financial Performance, Bargaining Power, Distribution Network, Integration Issues, Footwear and apparel market, Interbrand, Ries and Ries Consulting, Merged entity, Market Capitalization, Synergies, Herbert Hainer and Paul FiremanDassler Brothers OHG, Adolf Dassler (Adi), Rudolf Dassler (Rudolf), Dassler Brothers Sports Shoe Factory, Sports Shoe, Sporting Goods 3) – It was a friendly takeover. 0000001469 00000 n Adidas and Reebok Merger Case Study: Adidas and Reebok are the world leading multinational companies producing sportswear and sports equipment. The merger value is nearly US $ 3.8 billion and Adidas will buy all the stocks of Reebok International Inc. Adidas and Reebok will operate as separate entities after the merger and will share the existing global markets and the technology. Key Learning Adidas-Reebok merger is a classic case of merger of. Finally, the case ends with a debate on whether the merger would be successful. It describes the recent trends and studies the ongoing merger in the sporting goods industry. Due to this, Adidas started to realize the synergy as late as three years after the merger. two rivals to tackle a bigger rival (Nike) The cultural differences between the two organization played a vital role in post merger business. 4) – Adidas and Reebok claimed that the merger was decide upon joining instead of competing. 0000000707 00000 n Adidas-Salomon AGÂ 2005 announced its plan to acquire Reebok North America in 2005 at an estimated value of $ 3.78 billion. 0000001135 00000 n The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG. The case presents the rationale behind the decision to merge. �/,(�i��3�Ӷ��Ni��΅.�J�ϟ��9΂Y�y��Z3�TW��̛�ow�r�P�\l[�v�j5�F!��n�]}��[��l� 0000067112 00000 n

Adidas-Reebok Case Study. This was a mouth-watering deal for Reebok, as it was also facing tough competition from Nike, Adidas, and Puma. 0000001696 00000 n Adidas and Reebok Merger Case Study: Adidas and Reebok are the world leading multinational companies producing sportswear and sports equipment. H�b```" �XAd`B� `�ֆ��`�aZ��v��A��-��Qw z9v�Jh��8�)X�D��d� ~��z\:c�v)�pD��;j�.�2i�A�ńuN~WdR��^� ��igwp�� >��,*o�T\��MC@Nq � �� XDH��l5��gBE�-p�Ȑg`|�H��X�=� C4C��J��v��`�?��F� 8L� endstream endobj 69 0 obj 258 endobj 54 0 obj << /Type /Page /Parent 37 0 R /Resources 55 0 R /Contents 60 0 R /MediaBox [ 0 0 595 842 ] /CropBox [ 0 0 595 842 ] /Rotate 0 >> endobj 55 0 obj << /ProcSet [ /PDF /Text ] /Font << /TT2 57 0 R /TT4 63 0 R /TT6 65 0 R >> /ExtGState << /GS1 67 0 R >> /ColorSpace << /Cs5 59 0 R >> >> endobj 56 0 obj << /Type /FontDescriptor /Ascent 891 /CapHeight 656 /Descent -216 /Flags 6 /FontBBox [ -568 -307 2028 1007 ] /FontName /GACDBC+TimesNewRoman /ItalicAngle 0 /StemV 94 /XHeight 0 /FontFile2 58 0 R >> endobj 57 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 225 /Widths [ 250 0 0 0 500 833 778 0 333 333 0 0 250 333 250 278 500 500 500 500 500 500 500 500 500 500 278 278 0 0 0 0 0 722 667 667 722 611 556 722 722 333 389 722 611 889 722 722 556 0 667 556 611 722 722 944 0 722 0 333 0 333 0 0 0 444 500 444 500 444 333 500 500 278 278 500 278 778 500 500 500 500 333 389 278 500 500 722 500 500 444 0 0 0 0 0 500 0 0 0 0 1000 0 0 0 0 0 0 0 0 0 0 0 0 333 444 444 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 760 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 444 ] /BaseFont /GACDBC+TimesNewRoman /FontDescriptor 56 0 R >> endobj 58 0 obj << /Filter /FlateDecode /Length 40371 /Length1 61700 >> stream