This time it was different. He became a household name in the 1990s when former President George Bush appointed him as the commander-in-chief of a global alliance to defeat Saddam Hussein in the Persian Gulf War. You will get to read his 14 rules of leadership (outlined in the book) which offers an authentic vision model for the modern leaders. General Norman Schwarzkopf and the Persian Gulf War. Leaders do not seek to be pleasing first.The real rewards of leadership come from leadership itself – not the next promotion or tangible reward. Military leadership has always been measured in terms of the leader’s ability to manage human resources in order to accomplish a particular mission. This was made evident during the development of the strategy to defeat Saddam Hussein’s army. They set expectations. SCHWARZKOPF'.S LEADERSHIP PRINCIPLES General H. Norman Schwarzkopf gained notoriety as the commander of the US Forces in the Persian Gulf War in the early 2'.000's. Although Schwarzkopf understood that they had the moral right to fight against the Iraqi army, he also realized that the soldiers and officers who participated in Operation Desert Storm were hungry for recognition and promotion. First, when placed in command, take charge. It Doesn't Take a Hero: Leadership Values and Ideals of Norman SchwarzkopfIn this post, I want to share the wisdom of Norman Schwarzkopf, former U.S. army general and author of - Leaders lead people, not systems or processes. To be a great leader doesn’t mean you have to be loved – although that would be a good thing, he says – but you must be respected. His father was appointed to several foreign assignments. In this respect, Schwarzkopf demonstrated his superb management skills, especially when he organized and supervised the campaign against Saddam Hussein’s army.Aside from organizational skills, Schwarzkopf also demonstrated superb people skills. Thanks!I haven’t heard anything from Gen. Schwartzkopf regarding his opinions on the current wars in Iraq and Afganistan. Norman Schwarzkopf . Ethics, Principles, Priorities. Creating a center is the number #1 priority for a leader. I welcome comments and also guests who would like to write an article. Failure is contagious. When Saddam Hussein attacked Kuwait without provocation from the Kuwaitis, he was perceived as a bully by the international community. When the focus becomes the process, nothing gets accomplished, and everyone seems to fail.Character. You are free to use it for research and reference purposes in order to write your own paper; however, you must Thus, if one will look at the context of the Persian Gulf War, the transactional type of leadership was a powerful tool in Schwarzkopf’s arsenal.