From Worst to First outlines Gordon Bethunes triumphs about the turnaround hes led at Continental, a perennial basket case thats become an industry darling.-The Atlanta. Found insideVisionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. 5 pages. In late 1994 the two men holed up at Bethune's Houston house for a week, where, fortified by large quantities of red wine, they developed the "Go Forward Plan." The plan came with four major parts. Found inside – Page 146Gordon Bethune and Greg Brenneman took over . They developed a four - point “ Go Forward Plan , ” a cornerstone of which was the simple yet fundamental idea ... Brenneman and Gordon Bethune, then top dog at Continental, started with this. Figure 3: Gordon Bethune sharing his experiences in saving Continental Airline (Bethune 1999) Example of Organisation that Fail to Change. (1) Illustrate a group incentive system ? Found inside – Page 482... worked with CEO Gordon Bethune in engineering a phenomenal turnaround . The Go Forward Plan had four elements : Fly to Win ( marketing plan ) , Fund the ... Two years after the unveiling of the Go Forward plan Continental was at the forefront of the industry in a number of key performance metrics. Transforming the Business: The Go Forward Plan An all-encompassing initiative launched by Bethune and Brenneman was the Go Forward Plan. Fly to Win was the marketing plan 2. Embed from Getty Images Go Forward was put into action and Bethune opened the door of his executive suite to all employees, as a way to eliminate the "us-versus-them" culture that had developed under previous managers like Lorenzo. It describes the period between 2009 and 2015, when a new CEO rescues the company from bankruptcy. Sydney Gordon was a childhood friend and collaborator of Ted Allan in Montreal. Bethune, hired away from Boeing to lead the turnaround, in rolled out a four-point Go Forward plan in an attempt to return the airline to respectability. The case describes its recovery plan, focusing on (a) the objective of significantly improved performance in time, and (b) the high quality equipment, he said, to convince his cynical and unmotivated employees to execute the plan. Every action had to be considered from the perspective of the average customer. This is an excellent management book about how to rebuild a struggling company. He served in the Navy for 20 years. The case explains his turn-around plan, concentrating on (a) the objective to significantly enhance on-time efficiency, and (b) the team-based bonus offer he thought would certainly persuade his demotivated and negative staff members to carry . . INSEAD. INSEAD does not discriminate on the basis of race, gender, religion, nationality, ethnic origin, age, sexual orientation or disability. Found inside... key player in CEO Gordon Bethune's team to take the company from Worst to First.26 Their “Go Forward Plan” created alignment in the entire organization, ... "Gordon and I literally sat down at his . Un caso de los 90's que aún en pleno siglo XXI sigue llamando la atención de las Escuelas de Negocios de todo el mundo. Found insideTHE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. Below are the available bulk discount rates for each individual item when you purchase a certain amount. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan. arrival of Gordon Bethune as CEO, who led Continen-tal from its "worst to first" position in the airline in-dustry. Maybe not. Gordon Bethune takes a methodical look at this successful plan turning.a struggling Continental Airlines into one of the best airlines in the country. Found inside – Page 216Although Gordon Bethune and Greg Brenneman did not frame their ... Bethune and his team framed their actions in terms of their “Go Forward” plan, ... Solution: The revival of Continental began in 1994, when Gordon Bethune became CEO and initiated the Go Forward plan, which consisted of four interrelated parts to be implemented simultaneously. Continental Airlines: The Go Forward Plan Case Study Solution. . • Fly to Win. The same working-together culture and Go Forward Plan continue to underlie Continental's success even today. . The recovery of Continental started in 1994 when Gordon Bethune became CEO and started the Go Forward plan, which comprised four interrelated parts to be carried out at the same time. Gordon Bethune became CEO and initiated the GO Forward plan. Bethune, hired away from Boeing to lead the turnaround, in 1995 rolled out a four-point "Go Forward" plan in an attempt to return the airline to respectability. . The employees were told to understand the need for change. . 100. . So what did this team of two do? The first segment of the Go Forward Plan was very simple. The case covers the ongoing Wang family dispute over the inheritance of YC Wang, the billionaire founder of Formosa Plastics Group, one of Taiwan’s most prominent industrial conglomerates, who died in 2008 at the age of 91 without leaving a will. He devised a "Go Forward" plan, which consisted of 4 parts. Once Continental learnt to Found inside – Page 16... internal Go Forward plan with shaking up the old ways of doing things . " Gordon ( Bethune , Continental's president and CEO ] and I had dinner at his ... This allowed him to pay his employees and Greg and Gordon made a list with all the problem areas and organized the answers to those problems into their strategy which was called the "Go Forward Plan". . Found insideIn addition, Continental went from being one of the least admired companies in the ... He and Bethune created and implemented their “Go Forward Plan,” a ... He and Greg Brenneman, who was a Continental consultant at the time, conceived and sold the Board of Directors on the Go Forward Plan. Solution The revival of Continental began in 1994 when Gordon Bethune became CEO and initiated the Go Forward plan, which consisted of four interrelated parts to be implemented simultaneously . From Worst to First outlines Gordon Bethune's triumphs . Fund the Future was the financial plan 3. Bethune, 56, said the car is well-engineered and meant to go fast, like his favorite airplane, the Boeing 757. The must-read summary of Gordon Bethune’s book: “From Worst to First: Behind the Scenes of Continental's Remarkable Comeback”. Bethune joined Continental at a time when management distrust was high. The "Go Forward Plan . Included with this strategy was a financial plan, product plan, and people plan. . This is a copyrighted PDF. They called it the Go Forward Plan, which included four cornerstones: Fly to Win. Dec. 26, 2004. Enter Gordon Bethune and the Go Forward Plan The rebirth of Continental began in 1994 when Gordon Bethune took the controls as CEO. 100. The case describes his turnaround plan, focusing on (a) the goal to dramatically improve on-time performance, and (b) the team-based bonus he believed would convince his cynical and demotivated employees to execute the plan. Found inside – Page 61With his ' Go Forward Plan ' , ' Fund the Future ' , ' Make Reliability a ... operation but has he forgotten Gordon Bethune , who brought Continental ... N77006 is named for Robert F. Six, the man who purchased the airline from Walter Varney and changed its name to Continental. Found inside – Page 96... says Continental chairman of the board and CEO , Gordon Bethune . ... The Go Forward Plan program has succeeded by focusing on the values by AND ... To put an end to Continental's strategic wandering, Gordon and I introduced the Go Forward Plan to our coworkers. This individual project is intended to give students an opportunity to analyze a complex organizational situation using concepts learned in this course. Found insideBy pinpointing specific areas leaders can focus on and change, this book shows how one leader can effectively change the entire workplace environment-- for the better. Topics addressed include: The 10 Keys to Workplace Excellence. In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. The Go Forward Plan was broken down into four parts: a market plan, a financial plan, a product plan, and most importantly, a people plan. Prod #: INS057-PDF-ENG Found inside – Page 211... 170 Bell, Ian, 71 Bethune, Gordon, 88-89, 207 communication, 91 employee appreciation, 90-91 Four-Point Go Forward Plan, 89-90 Beyer, Robert, ... . Source: Insead 100. In 1994, CEO Gordon Bethune acquired an airline company on the edge of its 3rd insolvency. CASE 29: GORDON BETHUNE AND THE TURNAROUND OF CONTINENTAL AIRLINES 1. Frank Douglas A key to this turnaround was the Go Forward Plan, which continues to be Continental's blueprint for success and is increasingly supported by real-time BI and data warehousing.3 Currently, the use of real-time Found insideDraws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people. At Mr. Bethune's kitchen table one evening, they hatched their ''Go Forward Plan'': ''Fly to Win, Fund the Future, Make Reliability a Reality, and Working Together.'' Home » Case Study Analysis Solutions » Continental Airlines: The Go Forward Plan, In 1994, Gordon Bethune inherited an airline on the verge of its third bankruptcy. In 1994, CEO Gordon Bethune inherited an airline on the brink of its third bankruptcy. It was relatively simple, stop flying planes to markets where they don't fit, get people to their destination on time with their bags, and serve food when people were hungry. To reroute the airline financially would require convincing Continental's external stakeholders that the skies were clearing. Continental needed to better understand what products customers wanted and were willing to pay for. Make Reliability a Reality was the product plan 4. Aeroflot Turnaround: From the Airline to Avoid to the Passengers' Darling in Five Years, Taiwan's Formosa Plastics Group in Transition: The Interplay of Succession, Inheritance and Family Strife. Found inside – Page 22... Brenneman and former CEO Gordon Bethune devised a strategy for Continental that they called the “Go Forward Plan”—then they went forward. The Go Forward Plan. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. Found inside – Page 93Consequently, its new executive team, under the direction of CEO Gordon Bethune, put together the Go Forward Plan, the goal of which was to create a ... Found inside... 74 Belgian culture, 170 Bell, Ian, 71 Bethune, Gordon, 88–89, 207 communication, 91 employee appreciation, 90–91 FourPoint Go Forward Plan, 89–90 Beyer, ... The four central tenets of the plan were: • Stop doing things that lose money (Fly To Win) At Continental Airlines, numerous people in a variety of jobs quoted Gordon Bethune's favorite sayings. Basically, the "Go Forward Plan" consists of 4 cornerstones namely the Fly to Win, which is the market plan. Copyright © 2021 Harvard Business School Publishing. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. . . Gordon Bethune emerges as an inspirational leader, by bringing Continental Airlines back from the brink, in 1994, which is a truly phenomenal . Found inside – Page 63... hired a new CEO , Gordon Bethune , who initiproblematic . Failures in implementations are almost invariably ated his four - part “ Go Forward ” plan . Brenneman began his assignment at the company with Gordon Bethune, the newly appointed CEO of the company. The messages provided practical information, inspiration, and a feeling of inclusion, as everyone knew everyone else heard the . It is filled with easy to read stories about each step in the process. From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. Found insideThis report is based on an exhaustive review of the published literature on the definitions, measurements, epidemiology, economics and interventions applied to nine chronic conditions and risk factors. Go Forward Plan. • Fly . Found insideGENERAL JOHN B. GORDON'S last work was the publishing of his "Reminiscences of the Civil War." This volume, written in his vigorous style and broad, patriotic spirit, has been most favorably received and read all over the country. "It was . Found inside – Page 232Then Gordon Bethune arrived and shifted the cycle. ... He created a vision for Continental's future, the "Go Forward" plan, that focused on finance, ... Found inside – Page 225... strings attached , to Gordon Bethune ( CEO ) and Greg Brenneman , chief operating officer ( COO ) , letting the duo implement their " Go Forward Plan . In October 1994, five months after Continental exited its second bankruptcy, Bethune was elevated to CEO and created a Go Forward Plan to return Continental to profitability. Whether it was Gordon Bethune( United CEO ) and his Go Forward plan or Richard Anderson( Delta Air Lines CEO ) with the Rules of the Road plan. Found inside – Page 6... path to success was drawn up in late 1994 by Chairman and CEO Gordon Bethune and President and COO Greg Brenneman in the visionary Go - Forward Plan . That was the human part of the Go Forward plan - how employees, well, work together, and become one company. He implemented a Go Forward Plan that took incessant encouragement and repetition to effectively enforce. It was called the Go Forward plan and included product, finance, people and marketing changes. This plan was announced as the means to return Continental to profitability during 1995. Found inside – Page 130With Gordon Bethune, Continental's chairman and CEO,Brenneman devised the Go Forward Plan,a straightforward strategy focused on four key ... Found inside – Page 464The “ Go Forward Plan ” Continental achieved twenty - one consecutive profallowed ... newly minted CEO Gordon Bethune and his chief 2001 , when Secretary of ... Found inside – Page 37SOLUTION The revival of Continental began in 1994 , when Gordon Bethune became CEO and initiated the Go Forward plan , which consisted of four interrelated ... The Scalpel, the Sword The Story of Doctor Norman Bethune is his best-known work. . by Frank Douglas Source: Insead GORDON BETHUNE Chairman of the Board and Chief Executive Officer "With the Go Forward Plan, we will continue to be a premier network carrier that outperforms our competitors, to the benefit of our cus-tomers, our employees and our stockholders." (Bethune/Huler) Enter the delta state of change. Bethune targeted the need to improve customer-valued performance measures by understanding customer needs and perceptions of Continental. by Add copies before, Sabena Belgian World Airlines: A Plan of Action, Right Away and All at Once: How We Saved Continental (HBR OnPoint Enhanced Edition), Buy 5 - 10 The called it the Go Forward Plan. Two years after unveiling the Go Forward Plan, Continental was at the top of the industry in a number of important performance metrics. Continental Airlines was in desperate need of a business makeover. Who is Gordon Bethune? If you'd like to share this PDF, you can purchase copyright permissions by increasing the quantity. A & quot ; every Go Forward Plan had four cornerstones written across the top of the company and on. The scalpel, the man who purchased the airline from Walter Varney and changed its name to Continental get... Jamie COLUMBUS ; HIROKO MASUIKE for the new measures by better understanding customer needs and of... 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